Melanie Simon is passionate about electricity. She translated her understanding of nanocurrents and microcurrents into a booming business for her electrical facials — which are favored by celebrities including Busy Philipps, Sarah Paulson, Mandy Moore and Eva Mendes. She currently has practices in Los Angeles, Beverly Hills, Montecito, Calif., New York City and Jackson Hole, Wyo.

With the desire to offer consumers a way to achieve similar benefits at home, she launched the Ziip Skincare Device three years ago, along with business partner and childhood friend David Mason, the company’s chief operating officer and a Silicon Valley-based engineer. The palm-size device links up to an app to formulate a specific electrical facial treatment through varying waveforms.

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