Feminine care, sexual wellness, self-love, self-care — call it what you will, but a category for products designed specifically for vaginas is continuing to grow, and looking ahead to 2020, is expected to continue to permeate deeper into mainstream beauty.

From organic tampons and boho-chic supplements for vaginal health to fashion vibrators and CBD lubricants, there is no shortage of cheekily designed brands formulated with better-for-your-vagina ingredients.

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