When Ashley Graham introduced her baby boy Isaac to the world on her podcast last week, she took a second to flash us her underwear. She was being typical cheeky Ashley, and giving a shout-out to what we believe is a sponsor of the podcast, but she was also making a point about the surprises of our postpartum bodies. This week, she’s emphasizing that message with an Instagram shout-out to her disposable Frida Mom boy shorts.
“Raise your hand if you didn’t know you’d be changing your own diapers too,” Graham wrote in her post on Monday night. She took the photo in the bathroom mirror, leaving her peri bottles on full display. “After all these years in fashion I never could’ve guessed that disposable underwear would be my favorite piece of clothing but here we are! No one talks about the recovery and healing (yes even the messy parts) new moms go through. I wanted to show you guys that it’s not all rainbows and butterflies!”
This is a nice boost for the Frida Mom brand, coming on the heels of the company’s revelation that the ad for its postpartum care line was banned from the Oscars for being “too graphic with partial nudity and product demonstration.”
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Raise your hand if you didn’t know you’d be changing your own diapers too🙋🏻♀️ After all these years in fashion I never could’ve guessed that disposable underwear would be my favorite piece of clothing but here we are! No one talks about the recovery and healing (yes even the messy parts) new moms go through. I wanted to show you guys that it’s not all rainbows and butterflies! It’s been tough, but my friend Chelsea @cmrh and ceo at @fridamom is making waves and starting honest conversations. It’s unbelievable the obstacles we still face talking about what women really go through. All their stuff she sent me has been a life saver.
Our bodies are messy after producing another life. There’s the lochia, or bleeding that occurs as the uterus returns to something like its pre-baby size, that can last six weeks. There’s the stitches we might have to have after vaginal birth, making it necessary to clean up with a peri bottle. There’s the pain and discomfort, which we can ease a little with sprays. These should be things we discuss just as much as we do baby blankets, pink-and-blue hats, and those impossibly tiny fingers and toes — because all of this is a part of what it takes to bring a baby into this world.
“It’s unbelievable the obstacles we still face talking about what women really go through,” Graham said as she thanked Frida Mom CEO and founder Chelsea Hirschborn.
Graham’s famous friends and followers, including Jessica Alba and Amber Valetta — co-signed this message on Instagram.
“#ItsMessy for sure,” Amanda de Cadenet replied. “I’m sending you a care package this week and sending you so much [love].”
So are we, Ashley!
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