FRANKFURT (Reuters) – Novo Nordisk said it will boost manufacturing capacity for future obesity drug launches and worry less about marketing and advertising after a bungled market introduction of its Wegovy injection last year.

“As we look to launch future products, obviously we will take into consideration more of a ‘pull’ than a ‘push’ commercial strategy. And that links into how we scale capacity for that,” Chief Executive Lars Fruergaard Jorgensen told journalists in a call on nine-month results.

“We see this pull nature in the market for anti-obesity medicine, which is fantastic because we have the broadest portfolio in the industry to do that,” he added.

The company is in a drawn-out production revamp after a contractor filling Wegovy injection pens ran into problems late last year.

(Reporting by Ludwig Burger, Editing by Louise Heavens)

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